Posts by Crystal Roberts

In this episode, I interviewed Chris Short, a 20-year elevator industry veteran who has led pioneering efforts for IoT technology to improve elevator service and efficiency while also increasing margin. Recently, Chris co-wrote and delivered a presentation at the International Elevator and Escalator Symposium (IEES), entitled “Targeted Elevator Maintenance leveraging IoT: Achieving the Trifecta of…

In this episode, I interviewed Steve Broom, a regional sales manager with VDA. Steve joined the elevator industry 25 years ago after spending his early career as a golf professional. Starting as a sales representative, he worked his way up to the executive team with a major elevator company. Steve recently transitioned to a consulting…

In this episode, I interviewed Evan Rahey, Sales Executive with Wurtec with a specific mission to sell and promote The WURCOM Two-Way Communication Solution in compliance with 2019 ASME & code requirements. Evan finds a lot of satisfaction working in the elevator industry and is happy to have found his niche. With his experience, Evan…

In this episode, I interviewed Jason Armistead, Software Engineering Manager with G.A.L. Manufacturing. Jason started in the elevator industry as a 17 year old after responding to an ad in the newspaper in Sydney, Australia, moved to the USA in 2006 and has worked in the industry 38 years. Although the work of an elevator…

In this episode, I interviewed Aaron Bailey, Sales Director at Star Elevator, based in the San Francisco Bay Area. Aaron holds a degree in Mechanical Engineering and began his career with TK Elevator immediately after graduating. With over a decade of experience in sales and sales management, Aaron takes pride in sharing his expertise with…

In this episode, I interviewed Richie Lobert, Founder & Co-Director of LML Lift Consultants in Melbourne, Australia. Richie has been in the industry for many years starting right out of high school and has traveled the world working on and with elevators as a mechanic, engineer and consultant. Richie is a true “Lifty” as they…

In this episode, I interviewed Steve Phillips, Chief Operating Officer at Southern Elevator. Steve started his career outside of the elevator industry, gaining knowledge and experience in operations, from the military, NASCAR, emergency services and management for over 20 years. When Steve started at Southern, he found that the management skills and knowledge he had…